Cervelo
With help of his team we started the bike design from scratch. We evaluated the bikes on the market, and set a design goal for the bike that was difficult and uncompromising. We wanted something that was unbeatable in aerodynamics yet sacrificed nothing in weight or stiffness, and unfettered by issues of marketability. It was to be a one-off design for this rider.
The result was a pretty radical bike that pushed the rules in almost every area. It tested extremely well for aerodynamics, as well as handling, stiffness and comfort.
In 2003, Cervélo became the bike supplier to Team CSC, at the time the 14th team on the world ranking. Cervélo was by far the smallest and youngest bike company to ever supply a team at this level. Team CSC has been crowned the world’s #1 pro cycling team aboard Cervélo for three years. The partnership lasted for six years, until the end of 2008.
In 2009, Cervélo will become the first bike manufacturer in the modern era to have its own cycling team at the highest levels of racing. It will be led by 2008 Tour de France winner Carlos Sastre and sprint star Thor Hushovd. While it will certainly turn heads in races, equally important is that having our own team will allow a more effective use of professional riders in the development of new products. It is for this reason that other thought leaders in the bike industry are joining this project. More info is available on the Test team.